GUCCI Essay Example | Topics and Well Written Essays - 1500 words

GUCCI - Essay Example The Gucci is also the largest fashion brand found in Italia. Therefore, based on marketing mix, the discussion below gives the case study of the Gucci Fashion Brand (Benbow- Pfalzgraf 2002, p.58). The manner and the activities the firm does to promote its products arereferred to as the marketing mix. In other words, marketing mix is the tactic a firm uses to promote or advertise its products in the market. The marketing mix involves the product, price, place, and promotion; referred to as the 4Ps. However, more other aspects have been incorporated to the 4Ps (Bergh, &Behrer2013, p.39). These include the positioning, which refers to the geographical positioning of the firm, or the general outlook, packaging of the products, political effects and the people involved (Bowman, &Gatignon 2010, p. 98). The main importance of the marketing mix is that the Ps influences each other and it results to expansion and flourishing of the business if the 4Ps work together. In case the Ps do not work together, it can result into the collapse of the business. The marketing mix requires a lot of marketing research to be incorporated, it also entails a lot of understanding among the practitioner s, and finally, it involves a lot of business consultations between the practitioners and the manufactures and also several others (Boxwell1994, p.71). In 1921, the leather and Label Firm started as a small luggage store. Working in a hotel in London equippedGuccio Gucci with English language and hence he could be able to handle the customers. The Gucci Fashion Brands expanded rapidly and it resulted into the opening of a boutique in Rome. Guccio designed all the products of the firm, and in 1947, he designed the Bamboo bag. The Bamboo bag became the icon product of the Gucci. According to the marketing mix, the product of the business is one of the